Semalt Advice On How To Outrank Your Digital Rivals Through Effective Competitive Research



Across the globe, there are countless business professionals who agree that research is invaluable to business success. Ever heard the saying "know thy enemy"? Knowledge is power, and research gives us the knowledge to be the best. 

In the extremely competitive marketplace, we find ourselves today, jumping into things blindly almost always ends up in a loss. Competitive research helps us find out what areas to avoid and what lessons we should learn. 

Analyzing your competition as well as target audience effectively helps both new and old businesses outrank their competition. Effective research also helps your business grow consistently, and in no time, you will become an authority in your industry. 

Implementing Automated Research

We live in a world of 1s and 0s. Almost every aspect of our lives is influenced by technology. It only seems logical that we use this technology to improve our research strength and ability. SEO automation can help SEO professionals streamline the competitive research process, so we do not waste time on rather unimportant subjects. SEO automation tools focus our efforts and your resources so that the impact is felt immensely. These tools enable us to get all of the crucial information we need from your business rivals and the audience quickly and easily. 

Below, you will find some of the key details about how we use your resources wisely and get the most from competitive research and how we can borrow good ideas and implement the best SEO automation tool for your business. 

Using your Competition as a Guide

When you're looking for the best way to get a particular thing done, the best strategy often is to look at those who have done it before. The first step in competitive research is to identify your competition. In this case, let's say your competition is currently performing better than you are. 

We identify these sites and generate a list of people we can closely investigate to figure out why that site or your competitors are doing better than you are. 

After investigating, we should have generated a list of positive and negative actions those businesses take. We use the positives to modify your business models to suit your brand and avoid the negatives, so we perform better. 

It is important that we keep an eye on new and emerging competitors in the industry. Especially those that are doing well. Doing this helps us keep track of the latest trends and keep us on the top of our game. So no matter the action they take to conquer SERP, you will remain one step ahead and always prepared to counterstrike. 

We use several tools to monitor your competition. These tools will find data you're competing with. 

In an analysis of your competition, we look for certain key points. These points guide us on what areas to improve and which areas are currently doing alright. 

They include: 

Are there keywords with which your competition performs better than you do? In cases where you and your competition are gunning for the same audience category, it is important to monitor which keywords they optimize for on their site. This tells you what keywords you should monitor. We never jump into things, so when we notice a new keyword is performing well on your competitor's website, we do our own research to figure out why. If we find out that the keyword is a valuable asset, we find better ways to optimize it on your site. 

What anchor texts are they using? Like with the keywords, we do our best to ensure that your website outshines your competition's in every way possible. 

Where have they got their backlinks from? 

What is the nature of their content? Do they use videos, images, text, blog posts, infographics, etc.? We are looking into this because it shows us what your target audience would love to see. If you use text and images on your site, but your competition uses videos and images, it suggests that the medium they've chosen is more appealing to your audience. We will work with that and modify the nature of the content on your website so that your content becomes appealing as well. 

Automated SEO Research Tools

With a research tool, it is easy to spot which websites enjoy the most traffic in your industry. In fact, you can track the traffic of several websites at once. You can run the automatic analysis for their keywords and authority. 

Imagine having to read every content on a site and writing down their keywords. It will most likely take forever to find out what keywords the top three highest-ranking sites use. But with these research tools, you can have that data in no time. 

Collecting research data gives us the best fighting chance. We have to study those ahead of us so that we can learn and improve. 

There are many different SEO automation tools on the Internet. You can choose to run an analysis of your competition on your own, but we advise you to get professional help. In this case, that means contacting Semalt. We say this because SEO professionals know what to look for, we know what metrics are relevant or distractions. Ours goes beyond analyzing this data but effectively utilizing it to benefit your site. 

By analyzing your website's data as well as your competition's, we will figure out areas in which your website is lacking. With that, we will be able to improve your site's SEO value but to make these improvements and to patch up damaged areas. 

Making Your Website Better Than Ever

One of the best ways to outperform your competition is to have the best content. With the information gathered from our research, we can learn your competition's strengths and use them to your advantage by taking serious time to improve the content quality of your site. 

Creating link-worthy, satisfactory and engaging content will certainly get the attention of Google and its users. In turn, you will begin to outrank your competition. 

Once we create and promote this important content, you will begin to attract more traffic; experience better dwells time and conversion. 

At the end of the day, research points us in the right direction. It shows us what we may have been doing wrong as well as how we can correct it. 

Ignoring Research is a Death Sentence

Choosing not to research today is like signing a death warrant. In this digital age, choosing not to research or use online marketers puts you and your business significantly behind your competition.

Without research, you will be unable to find keywords, learn what your audience is interested in seeing and understand what search engines search for in a site and content. In today's world, it is basically impossible to survive on the internet without research. 

Conclusion 

In the current landscape, you must be able to beat your competition to move past them. And that is no easy task. It takes a lot of hard work and dedication to be pull off. With the help of SEO professionals, the task becomes easier on you as you have delegated most of the difficult parts to pros. 

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